Capabilities

Talent + Technology = Success

United Brands has the people and the technology to create bold new beverage products that allow us to dominate our market segments. Our organizational capabilities include:

Proprietary research.
At United Brands, we believe in knowing where the market is today and, more important, where it will be in 5 or 10 years. We conduct extensive research to understand all aspects of our consumers and how to market our products more effectively. In particular, we study the current beverage consumption patterns of our target market to determine what products, sizes and flavors they will want in the future.

Leading beverage specialists.
United Brands employs top-tier beverage specialists, including one of the world’s leading microbiologists, to guide our product development efforts. Our brand developers, food chemists and scientists all have extensive experience in new product development. Our combination of people and technology enable us to develop and introduce innovative beverage products that leave more traditional products behind.

Unique packaging.
United Brands is not afraid to push the envelope when it comes to design and packaging. Our distinctive packaging is legendary within the industry, and has set the standard for its bold use of color and dynamic design principles. We spare no expense when it comes to packaging, as our product and packaging designs are industry leading.

Nationwide distribution network.
United Brands has one of the largest and most efficient beer distribution networks in the U.S.A. Our wholesalers can be found in every major metropolitan area around the country, and are often the market leaders in their respective cities.

Experienced management team.
United Brands has grown into a leading beverage producer by employing some of the best minds in the beer business. Our vice presidents and regional managers have deep experience managing distributor networks, and are well known and respected throughout the industry. Thanks to the stability and experience of our management team, our wholesaler customers know they can count on United Brands for premier products and superior customer service.